Let’s Talk Numbers
Here are some of our case studies.
₹1.5 Cr+ Revenue for a Mid-Luxury Ethnic Clothing Brand
Results (May 2025)
₹1,50,00,000+
Revenue
₹26,00,000+
Ad Spend
3.7
NcROAS
59%
Prepaid Share
21%
RTO
₹2,000+
AOV
Problem
The brand struggled with ad fatigue, high CPMs, weak retargeting, unsegmented catalogs, and slow lead follow-ups, hurting performance and sales.
Our Approach
Video Creative Testing Framework
Whitelisting Ads for Scale
Smart Retargeting with High-Intent Filters
Cost-Capped DABA/DPA Catalogue Strategy
Real-Time Customer Interaction Layer
₹27 Lakh in 10 Days for a Jewelry Brand
Results (10 Days)
₹27,00,000+
Revenue
₹10,86,000+
Ad Spend
2.53
ROAS
1.98
NcROAS
92%
Prepaid Share
4%
RTO
₹1,000+
AOV
Problem
The brand’s growth was held back by a narrow ROAS focus, limited campaign diversity, poor high-intent traffic conversion, and a low prepaid order share that increased RTOs and strained cash flow.
Our Approach
ABO Tested creatives, audiences, and offers, choosing winners by profitability over ROAS.
ASC+ Campaign 1 Scaled a top product with higher budgets while keeping CAC in check
ASC+ Campaign 2 Scaled high-margin products to reduce reliance on one hero product.
Prepaid-First Strategy Optimized offers and checkout to boost prepaid orders and cut RTO risk.
Scaling an Apparel Brand from ₹40L to ₹1.29Cr/Month in 4 Months
Results (4 Months)
₹1,29,00,000+
Total Sales
7,821
Total Orders
38.36%
COD
58.65%
Prepaid Sales
3.01%
Partial Payment
18%
RTO
6.05
ROAS
Problem
The brand lacked a structured campaign strategy, suffered from a weak creative pipeline, had inconsistent messaging across multiple pages, and faced budget wastage from overlapping audiences.
Our Approach
Campaign Structure Optimization Introduced a hybrid ABO, CBO, and ASC+ model with clear separation between testing and scaling.
Creative Overhaul Used UGC, ugly ads, founder POVs, and whitelisting with stronger hooks to boost CTR.
Post ID Scaling Scaled proven creatives with winning Post IDs to retain social proof.
Strategic Multi-Page Setup Created product-specific brand pages for higher ad relevance and accurate tracking.
Sales with Valentine’s Offers for a Gen-Z Unisex Apparel Brand
Results (4 Days)
₹1,45,000
Ad Spend
₹11,12,000+
Revenue
7.81
Blended ROAS
4.5
NcROAS
64%
New Customers
36%
Returning Customers
Problem
The brand faced cash flow lock from overstock, limited discount automation, intense seasonal competition, and the challenge of selling old and new stock without heavy discounts on fresh products.
Our Approach
Compelling Offer Structures Created bundle deals and volume offers with extra prepaid discounts.
Multi-Layered Campaign Structure Used ABO for testing, Cost Cap CBO for mid-scale, and ASC+ for high-budget scaling with proven Post IDs.
Balanced Inventory Push Cleared old stock with aggressive offers while keeping minimal discounts on new arrivals.
Post ID Scaling Used winning ABO creatives in CBO and ASC+ to retain social proof and engagement.
Valentine’s Day Sales for an Imitation Jewelry Brand 6 Lac/day
Results (1 Day)
₹5,85,000+
Single Day Revenue
₹1,87,000
Ad Spend
3.12x
ROAS
₹1.5Cr+
Valentine’s Sales Target
Problem
The brand underused Valentine’s gifting potential, relied on flat creatives, faced scaling risks from rapid budget hikes, and lacked optimized targeting for gifting audiences.
Our Approach
Gradual Budget Scaling Increased budgets by 30–40% every 3 days to keep ROAS stable.
Cost Caps & ASC+ Scaling Invested more in Cost Cap and ASC+ campaigns for controlled growth.
Maximizing Winning Campaigns Scaled high CTR campaigns and improved website offers for better conversions.
Fresh Offer-Based Creatives Created Valentine’s-specific offer ads to boost engagement.
Gifting Intent Targeting Focused messaging on love, gifting, and easy Valentine’s shopping.
Scaling an Apparel Brand from ₹1.6Cr ARR to ₹10Cr ARR in 17 Months
Results (17 Months)
₹9,48,47,000+
Total Revenue
₹1,23,56,000+
Ad Spend
7.67
ROAS
82% blended
Delivery Rate
525%
Overall Growth
Problem
The brand’s revenue plateaued at ₹1.6Cr due to poor tracking, unstructured campaigns, high COD and RTO rates, and weak regional targeting.
Our Approach
CAPI Setup Implemented Conversions API for better tracking and ad delivery optimization.
Structured Campaign System Used ABO for creative testing, CBO with cost caps for scaling, ASC+ for aggressive growth, and pincode targeting for high-intent regions.
Retargeting via WhatsApp Boosted LTV and repeat purchases, achieving NC ROAS 4.8 and blended ROAS 7.6.
COD & RTO Reduction Strategy Introduced partial COD payments, prepaid discounts, and RTO risk blocking, cutting COD to 28% and RTO to 17.4%.
Scaling an Apparel Brand to ₹1Cr MRR in 2 Months
Results (60 Days)
₹1,23,42,000+
Total Revenue
₹34,37,000+
Ad Spend
3.59
ROAS
Problem
The brand faced low funnel conversion rates, CRO gaps in website and checkout, no clear scaling plan to protect ROAS, and limited real-time collaboration between the founder and agency.
Our Approach
Founder-led collaboration for fast, aligned execution.
Rapid CRO improvements to boost CVR.
Dual scaling strategies to grow ROAS and ad spend.
Two-month intensive testing before aggressive scaling.
Let’s Talk Numbers
Here are some of our case studies.
₹1.5 Cr+ Revenue for a Mid-Luxury Ethnic Clothing Brand
Results (May 2025)
₹1,50,00,000+
Revenue
₹26,00,000+
Ad Spend
3.7
NcROAS
59%
Prepaid Share
21%
RTO
₹2,000+
AOV
Problem
The brand struggled with ad fatigue, high CPMs, weak retargeting, unsegmented catalogs, and slow lead follow-ups, hurting performance and sales.
Our Approach
Video Creative Testing Framework
Whitelisting Ads for Scale
Smart Retargeting with High-Intent Filters
Cost-Capped DABA/DPA Catalogue Strategy
Real-Time Customer Interaction Layer
₹27 Lakh in 10 Days for a Jewelry Brand
Results (10 Days)
₹27,00,000+
Revenue
₹10,86,000+
Ad Spend
2.53
ROAS
1.98
NcROAS
92%
Prepaid Share
4%
RTO
₹1,000+
AOV
Problem
The brand’s growth was held back by a narrow ROAS focus, limited campaign diversity, poor high-intent traffic conversion, and a low prepaid order share that increased RTOs and strained cash flow.
Our Approach
ABO Tested creatives, audiences, and offers, choosing winners by profitability over ROAS.
ASC+ Campaign 1 Scaled a top product with higher budgets while keeping CAC in check
ASC+ Campaign 2 Scaled high-margin products to reduce reliance on one hero product.
Prepaid-First Strategy Optimized offers and checkout to boost prepaid orders and cut RTO risk.
Scaling an Apparel Brand from ₹40L to ₹1.29Cr/Month in 4 Months
Results (4 Months)
₹1,29,00,000+
Total Sales
7,821
Total Orders
38.36%
COD
58.65%
Prepaid Sales
3.01%
Partial Payment
18%
RTO
6.05
ROAS
Problem
The brand lacked a structured campaign strategy, suffered from a weak creative pipeline, had inconsistent messaging across multiple pages, and faced budget wastage from overlapping audiences.
Our Approach
Campaign Structure Optimization Introduced a hybrid ABO, CBO, and ASC+ model with clear separation between testing and scaling.
Creative Overhaul Used UGC, ugly ads, founder POVs, and whitelisting with stronger hooks to boost CTR.
Post ID Scaling Scaled proven creatives with winning Post IDs to retain social proof.
Strategic Multi-Page Setup Created product-specific brand pages for higher ad relevance and accurate tracking.
Sales with Valentine’s Offers for a Gen-Z Unisex Apparel Brand
Results (4 Days)
₹1,45,000
Ad Spend
₹11,12,000+
Revenue
7.81
Blended ROAS
4.5
NcROAS
64%
New Customers
36%
Returning Customers
Problem
The brand faced cash flow lock from overstock, limited discount automation, intense seasonal competition, and the challenge of selling old and new stock without heavy discounts on fresh products.
Our Approach
Compelling Offer Structures Created bundle deals and volume offers with extra prepaid discounts.
Multi-Layered Campaign Structure Used ABO for testing, Cost Cap CBO for mid-scale, and ASC+ for high-budget scaling with proven Post IDs.
Balanced Inventory Push Cleared old stock with aggressive offers while keeping minimal discounts on new arrivals.
Post ID Scaling Used winning ABO creatives in CBO and ASC+ to retain social proof and engagement.
Valentine’s Day Sales for an Imitation Jewelry Brand 6 Lac/day
Results (1 Day)
₹5,85,000+
Single Day Revenue
₹1,87,000
Ad Spend
3.12x
ROAS
₹1.5Cr+
Valentine’s Sales Target
Problem
The brand underused Valentine’s gifting potential, relied on flat creatives, faced scaling risks from rapid budget hikes, and lacked optimized targeting for gifting audiences.
Our Approach
Gradual Budget Scaling Increased budgets by 30–40% every 3 days to keep ROAS stable.
Cost Caps & ASC+ Scaling Invested more in Cost Cap and ASC+ campaigns for controlled growth.
Maximizing Winning Campaigns Scaled high CTR campaigns and improved website offers for better conversions.
Fresh Offer-Based Creatives Created Valentine’s-specific offer ads to boost engagement.
Gifting Intent Targeting Focused messaging on love, gifting, and easy Valentine’s shopping.
Scaling an Apparel Brand from ₹1.6Cr ARR to ₹10Cr ARR in 17 Months
Results (17 Months)
₹9,48,47,000+
Total Revenue
₹1,23,56,000+
Ad Spend
7.67
ROAS
82% blended
Delivery Rate
525%
Overall Growth
Problem
The brand’s revenue plateaued at ₹1.6Cr due to poor tracking, unstructured campaigns, high COD and RTO rates, and weak regional targeting.
Our Approach
CAPI Setup Implemented Conversions API for better tracking and ad delivery optimization.
Structured Campaign System Used ABO for creative testing, CBO with cost caps for scaling, ASC+ for aggressive growth, and pincode targeting for high-intent regions.
Retargeting via WhatsApp Boosted LTV and repeat purchases, achieving NC ROAS 4.8 and blended ROAS 7.6.
COD & RTO Reduction Strategy Introduced partial COD payments, prepaid discounts, and RTO risk blocking, cutting COD to 28% and RTO to 17.4%.
Scaling an Apparel Brand to ₹1Cr MRR in 2 Months
Results (60 Days)
₹1,23,42,000+
Total Revenue
₹34,37,000+
Ad Spend
3.59
ROAS
Problem
The brand faced low funnel conversion rates, CRO gaps in website and checkout, no clear scaling plan to protect ROAS, and limited real-time collaboration between the founder and agency.
Our Approach
Founder-led collaboration for fast, aligned execution.
Rapid CRO improvements to boost CVR.
Dual scaling strategies to grow ROAS and ad spend.
Two-month intensive testing before aggressive scaling.
Let’s Talk Numbers
Here are some of our case studies.
₹1.5 Cr+ Revenue for a Mid-Luxury Ethnic Clothing Brand
Results (May 2025)
₹1,50,00,000+
Revenue
₹26,00,000+
Ad Spend
3.7
NcROAS
59%
Prepaid Share
21%
RTO
₹2,000+
AOV
Problem
The brand struggled with ad fatigue, high CPMs, weak retargeting, unsegmented catalogs, and slow lead follow-ups, hurting performance and sales.
Our Approach
Video Creative Testing Framework
Whitelisting Ads for Scale
Smart Retargeting with High-Intent Filters
Cost-Capped DABA/DPA Catalogue Strategy
Real-Time Customer Interaction Layer
₹27 Lakh in 10 Days for a Jewelry Brand
Results (10 Days)
₹27,00,000+
Revenue
₹10,86,000+
Ad Spend
2.53
ROAS
1.98
NcROAS
92%
Prepaid Share
4%
RTO
₹1,000+
AOV
Problem
The brand’s growth was held back by a narrow ROAS focus, limited campaign diversity, poor high-intent traffic conversion, and a low prepaid order share that increased RTOs and strained cash flow.
Our Approach
ABO Tested creatives, audiences, and offers, choosing winners by profitability over ROAS.
ASC+ Campaign 1 Scaled a top product with higher budgets while keeping CAC in check
ASC+ Campaign 2 Scaled high-margin products to reduce reliance on one hero product.
Prepaid-First Strategy Optimized offers and checkout to boost prepaid orders and cut RTO risk.
Scaling an Apparel Brand from ₹40L to ₹1.29Cr/Month in 4 Months
Results (4 Months)
₹1,29,00,000+
Total Sales
7,821
Total Orders
38.36%
COD
58.65%
Prepaid Sales
3.01%
Partial Payment
18%
RTO
6.05
ROAS
Problem
The brand lacked a structured campaign strategy, suffered from a weak creative pipeline, had inconsistent messaging across multiple pages, and faced budget wastage from overlapping audiences.
Our Approach
Campaign Structure Optimization Introduced a hybrid ABO, CBO, and ASC+ model with clear separation between testing and scaling.
Creative Overhaul Used UGC, ugly ads, founder POVs, and whitelisting with stronger hooks to boost CTR.
Post ID Scaling Scaled proven creatives with winning Post IDs to retain social proof.
Strategic Multi-Page Setup Created product-specific brand pages for higher ad relevance and accurate tracking.
Sales with Valentine’s Offers for a Gen-Z Unisex Apparel Brand
Results (4 Days)
₹1,45,000
Ad Spend
₹11,12,000+
Revenue
7.81
Blended ROAS
4.5
NcROAS
64%
New Customers
36%
Returning Customers
Problem
The brand faced cash flow lock from overstock, limited discount automation, intense seasonal competition, and the challenge of selling old and new stock without heavy discounts on fresh products.
Our Approach
Compelling Offer Structures Created bundle deals and volume offers with extra prepaid discounts.
Multi-Layered Campaign Structure Used ABO for testing, Cost Cap CBO for mid-scale, and ASC+ for high-budget scaling with proven Post IDs.
Balanced Inventory Push Cleared old stock with aggressive offers while keeping minimal discounts on new arrivals.
Post ID Scaling Used winning ABO creatives in CBO and ASC+ to retain social proof and engagement.
Valentine’s Day Sales for an Imitation Jewelry Brand 6 Lac/day
Results (1 Day)
₹5,85,000+
Single Day Revenue
₹1,87,000
Ad Spend
3.12x
ROAS
₹1.5Cr+
Valentine’s Sales Target
Problem
The brand underused Valentine’s gifting potential, relied on flat creatives, faced scaling risks from rapid budget hikes, and lacked optimized targeting for gifting audiences.
Our Approach
Gradual Budget Scaling Increased budgets by 30–40% every 3 days to keep ROAS stable.
Cost Caps & ASC+ Scaling Invested more in Cost Cap and ASC+ campaigns for controlled growth.
Maximizing Winning Campaigns Scaled high CTR campaigns and improved website offers for better conversions.
Fresh Offer-Based Creatives Created Valentine’s-specific offer ads to boost engagement.
Gifting Intent Targeting Focused messaging on love, gifting, and easy Valentine’s shopping.
Scaling an Apparel Brand from ₹1.6Cr ARR to ₹10Cr ARR in 17 Months
Results (17 Months)
₹9,48,47,000+
Total Revenue
₹1,23,56,000+
Ad Spend
7.67
ROAS
82% blended
Delivery Rate
525%
Overall Growth
Problem
The brand’s revenue plateaued at ₹1.6Cr due to poor tracking, unstructured campaigns, high COD and RTO rates, and weak regional targeting.
Our Approach
CAPI Setup Implemented Conversions API for better tracking and ad delivery optimization.
Structured Campaign System Used ABO for creative testing, CBO with cost caps for scaling, ASC+ for aggressive growth, and pincode targeting for high-intent regions.
Retargeting via WhatsApp Boosted LTV and repeat purchases, achieving NC ROAS 4.8 and blended ROAS 7.6.
COD & RTO Reduction Strategy Introduced partial COD payments, prepaid discounts, and RTO risk blocking, cutting COD to 28% and RTO to 17.4%.
Scaling an Apparel Brand to ₹1Cr MRR in 2 Months
Results (60 Days)
₹1,23,42,000+
Total Revenue
₹34,37,000+
Ad Spend
3.59
ROAS
Problem
The brand faced low funnel conversion rates, CRO gaps in website and checkout, no clear scaling plan to protect ROAS, and limited real-time collaboration between the founder and agency.
Our Approach
Founder-led collaboration for fast, aligned execution.
Rapid CRO improvements to boost CVR.
Dual scaling strategies to grow ROAS and ad spend.
Two-month intensive testing before aggressive scaling.